Lavander Life Group continues its distinguished participation in the Diarna Exhibition held at the New Administrative Capital, under the patronage of the Ministry of Social Solidarity and in the presence of H.E. Dr. Maya Morsy, Minister of Social Solidarity, along with her esteemed guests.
The Diarna Exhibition is considered one of the oldest and largest exhibitions dedicated to supporting Egyptian handicrafts and products, while highlighting the creativity of Egyptian women and their enterprises. It combines traditional heritage with a contemporary vision, showcasing Egyptian products that are capable of competing globally.
During the event, H.E. Dr. Maya Morsy welcomed Dr. Sima Bahous – United Nations Under-Secretary-General and Executive Director of UN Women – along with her accompanying delegation. They toured the various exhibition pavilions, including the Lavander Life booth, which presented its latest collections of bags and accessories inspired by the lavender flower as a symbol of elegance and beauty.
Representing Lavander Life at this prestigious event were Dr. Mai El-Darawy, Ceo of the Group, along with several members of the Lavander Life team, who showcased products that reflect the high quality of Egyptian craftsmanship while blending luxury with innovation.
In this context, Dr. Mai El-Darawy stated:
“Our continuous participation in the Diarna Exhibition stems from our deep belief in the importance of supporting Egyptian identity, highlighting women’s creativity, and presenting products that carry the signature of the lavender identity with a modern spirit capable of competing in global markets.”
