Lavander Life Exporting Group is participating in the Diarna Marina 2025 Handicrafts and Heritage Exhibition, held under the patronage of the Ministry of Trade and Industry and the Ministry of Social Solidarity, as one of the most prominent exhibitions supporting heritage industries and small businesses.
The group’s participation comes through its specialized social service brand “Lava,” which showcases a diverse collection of crochet and handmade products, led by Ms. Fatma Essam, Executive Director of Lava social Impact , alongside outstanding collections of linen clothing inspired by Egyptian heritage with a modern spirit.
Dr. Mai El Darawy, Ceo of Lavander Life Exporting Group, affirmed that participating in Diarna Exhibition aligns with the company’s strategy to support artisans and empower women and young entrepreneurs in the handicrafts sector, stating:
“We believe in our role in promoting Egyptian products locally and internationally, and through Diarna Exhibition, we aim to present an elegant model of heritage crafts with a modern touch that meets global market trends.”
