Entrepreneur Dr. Mai El Darawy made a distinguished appearance during the second day of FRANEX Expo 2026, the Egyptian-Saudi International Franchise Exhibition, by participating in the panel discussion titled “From Qualification to Expansion: Success Stories from the First Franchise Brand Development Initiative.”
During the session, Lavander Life Group was presented as one of the brands participating in the Franchise Accelerator Program led by Franchise International Consultant, where the Group showcased its journey in developing its brand, building a comprehensive franchise system, and preparing for expansion across local, regional, and international markets.
The discussion featured Dr. Abeer Goleih, CEO of the National Franchises Group and Founder of the Egyptian-Saudi International Franchise Exhibition; Mr. Rashid Quraishi, Franchise Development Consultant; and Mr. Walid Kamal, Legal Consultant, alongside business owners, investors, and entrepreneurs.
The session also highlighted the experiences of several brands that successfully completed the accelerator program, including Al Malaky, Etqan, Hag Arafa, and Sobia El Rahmany, each presenting its franchise model and expansion strategy before investors and business leaders.
Dr. Mai El Darawy’s participation reflects Lavander Life Group’s strategic vision of transforming its business into a globally scalable franchise brand. This follows the Group’s recent agreement to develop its franchise system, reinforcing its readiness for expansion across Arab and African markets and supporting its ambition to establish a globally recognized Egyptian brand.
