In a remarkable initiative that bridges academic education with the professional market, students from the Faculty of Design and Creative Arts at Ahram Canadian University (ACU) created an innovative exhibition booth design for Lavander Life Exporting. The winning concept was brought to life and showcased at FRANEX Expo 2026 – the Egyptian-Saudi International Franchise Exhibition, held at the Egypt International Exhibition Center from July 1–3, 2026.
The collaboration was carried out through Fasho Lava, a subsidiary of Lavander Life Group specializing in design and fashion, in partnership with the Faculty of Design and Creative Arts. As part of the initiative, the faculty organized a student design competition inviting participants to develop creative concepts that reflected Lavander Life’s brand identity and vision. A specialized jury selected the winning design, which was then professionally executed to serve as the company’s official exhibition booth during the event.
Throughout the exhibition, Lavander Life’s booth attracted significant attention from visitors, investors, and entrepreneurs, earning widespread praise for its contemporary design, which successfully reflected the brand’s identity and commitment to innovation and quality, making it one of the exhibition’s standout booths.
The exhibition also welcomed a delegation from the Faculty of Design and Creative Arts at Ahram Canadian University, led by Dr. Ahmed Samir, Dean of the Faculty, accompanied by Dr. Dina Rehan, Mr. Ahmed Awad, Ms. Heba Ibrahim, Mr. Ahmed Mostafa, Ms. Sara Mohamed, Mr. Shehab Mohamed, and Ms. Farha Ahmed. The delegation and the participating students visited the Lavander Life booth to see their winning design brought to life, celebrating the achievement and taking commemorative photos beside the booth that had evolved from a classroom project into a real exhibition installation visited by thousands throughout the event.
This initiative reflects Lavander Life Group’s commitment to investing in young talent, strengthening the connection between academia and industry, and providing students with the opportunity to transform their creative ideas into real-world projects. It also serves as a prelude to the signing of a cooperation protocol between Lavander Life Exporting and the Faculty of Design and Creative Arts at Ahram Canadian University, opening new avenues for collaboration in design, innovation, and entrepreneurship.
